Locate, Negotiate, Celebrate
Locate Buyers Agency
Locate Buyers Agency is one of Brisbane’s leading buyers agencies and specialises in connecting families and investors with high-end properties across South East Queensland. We were tasked with developing a new website which supported their refreshed brand, boosted conversions, and provided a better user experience—particularly on mobile devices. At the centre of the strategy for the new website was the development of user pathways that targeted three main pillar audience intents: finding a forever home, re-locating interstate, and building a property portfolio. A comprehensive content strategy was then developed around these three audiences, including video, articles and interactive forms.
Client
Agency
Creative Director
Project Team
Collaborators
The design
As a boutique agency targeted at high-end buyers, it was important that the new Locate Buyers Agency website reflected their target audience and boutique, high-end style. We consistently applied the Locate brand kit, incorporating dynamic typography, a refined colour palette and subtle hints of animation to help lift the experience and provide a sense of high quality and prestige.
Integrating design & content strategy
To help Locate further stand out amongst competitors, we took the opportunity to focus on individual content for each buyer type and integrate it deeply into the design strategy. Each audience segment has a unique pathway through the site with content tailored for them. That content then leads the user towards social proof in the form of real case studies and testimonials, and in particular, educational content in the form of articles as well as a multi-part video series, the Locate Masterclass. Each step of the journey is carefully engineered to build trust and drive engagement—leading to higher qualified conversions.
Summary
By developing a mobile-friendly, user-centred design solution, we were able to help Locate Buyers Agency stand out as a clear leader in their sector. We increased their website performance across social and search, helped generate qualified leads through strategic marketing funnels, and provided meaningful content to their audience.